Sunday, November 22, 2009

Flip Flops for PR

What are Americans wearing on their feet when it's summertime? Flip flops--America's favorite sunshine footwear. If you don't own any, you've seen them. If you do own some, you could probably own a few more. Old Navy fully took hold of this summertime flip flop phenomenon and made it their own when they began their annual one-day-only $1 flip flop sale. Regardless of whether it was crafted as a way to better serve their customers or just merely a technique to boost sales significantly, Old Navy's PR department got it right with this idea. Ever since Old Navy burst onto the scene back in 1994 they've upheld a "good quality, low price" reputation. They're clothes are made to look fashionable and trendy, but won't bust you're wallet. Fifteen years after their first store opening, this is still the case. So why not enhance this reputation by launching the ultimate annual one-day sale? With the sale conveniently taking place at the beginning of the summer, Old Navy takes advantage of the fact that people are typically wearing flip flops during the hot summer months. They effectively combine fashion and comfort at an unbelievable price with this summerly sale. Details from the perspective of a consumer $1 flip flop advocate can be found here.

PR- Where's It Going?

What does the future of public relations look like exactly? One word: the Internet. The undoubtedly has an incredible ability to reach millions in merely seconds, and PR professionals should take hold of this fact if they haven't already. So why the internet, we ask? Well not only is it fast and convenient, it also offers a sense of freedom. People are free to absorb as much or as little news whenever and however they want. They can visit PR specific sites if they are extremely devoted to the information, or they can visit more general, all-encompassing sites like Google News or Yahoo News. These sites offer a convenience factor because they typically serve as home pages. The freedom aspect enters into play when readers are given the choice between what topics they're interested in reading about. That fact is, people aren't going to read EVERY bit of information that's out there. However, the amazing thing about the internet is that you're almost guaranteed to reach someone who's interested in reading whatever you have to put out there. So where is PR going? Well it's going a lot of places, and we have the internet to thank for that.
This link offers an array of tips for keeping up with PR. http://www.globalprblogweek.com/archives/tomorrows_pr_today.php