Flip Flops for PR

What are Americans wearing on their feet when it's summertime? Flip flops--America's favorite sunshine footwear. If you don't own any, you've seen them. If you do own some, you could probably own a few more. Old Navy fully took hold of this summertime flip flop phenomenon and made it their own when they began their annual one-day-only $1 flip flop sale. Regardless of whether it was crafted as a way to better serve their customers or just merely a technique to boost sales significantly, Old Navy's PR department got it right with this idea. Ever since Old Navy burst onto the scene back in 1994 they've upheld a "good quality, low price" reputation. They're clothes are made to look fashionable and trendy, but won't bust you're wallet. Fifteen years after their first store opening, this is still the case. So why not enhance this reputation by launching the ultimate annual one-day sale? With the sale conveniently taking place at the beginning of the summer, Old Navy takes advantage of the fact that people are typically wearing flip flops during the hot summer months. They effectively combine fashion and comfort at an unbelievable price with this summerly sale. Details from the perspective of a consumer $1 flip flop advocate can be found here.