PR- Where's It Going?

What does the future of public relations look like exactly? One word: the Internet. The undoubtedly has an incredible ability to reach millions in merely seconds, and PR professionals should take hold of this fact if they haven't already. So why the internet, we ask? Well not only is it fast and convenient, it also offers a sense of freedom. People are free to absorb as much or as little news whenever and however they want. They can visit PR specific sites if they are extremely devoted to the information, or they can visit more general, all-encompassing sites like Google News or Yahoo News. These sites offer a convenience factor because they typically serve as home pages. The freedom aspect enters into play when readers are given the choice between what topics they're interested in reading about. That fact is, people aren't going to read EVERY bit of information that's out there. However, the amazing thing about the internet is that you're almost guaranteed to reach someone who's interested in reading whatever you have to put out there. So where is PR going? Well it's going a lot of places, and we have the internet to thank for that.

This link offers an array of tips for keeping up with PR. http://www.globalprblogweek.com/archives/tomorrows_pr_today.php