Tuesday, December 8, 2009

Glenn Beck or Gold Beck?

Glenn Beck, fox news host and radio show host, is currently in a ring of fire. He is an overt endorser of the precious metals vendor, Goldline International, and features the hosts endorsements on their website. Having said this, Beck's relationship with Goldline is no secret. However, we can't help but wonder if this well publicized fact would've been better kept just that--a secret.

Listeners and viewers are left disgruntled after hearing one of the many "gold plugs" that Beck implements throughout his TV and radio shows. As far as Beck is concerned, informing his listeners/viewers of an investment that he's found to be beneficial is no crime, but rather, a service. However, Fox News strictly prohibits on-air personalities from making paid endorsements. While Beck has never disclosed this to his audience, he is, in fact, a Goldline paid spokesperson. This little known fact is in direct contrast to Fox News' by-laws. This could potentially leave Fox News with a serious problem, resulting in a need for effective PR for both Fox News and Beck.

Air America, a liberal media company, created this video mocking Beck and exposing this conflict of interest.


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