Tiger Talk

Tiger Woods is in need of some serious image management at the moment. He's been in the most ridiculous of car crashes with no excuse, he's having affairs with multiple women, and now word just got out that some of those women were actually prostitutes. Tiger, could you make things any worse for your PR people? Now here's the question, is there anything that this guy can do to make himself look better to the public? To his fans? He's got domestic violence, mistresses, and mysterious car crashes under his belt--it's going to take a long time to climb back up to the squeaky clean respected image the golf star once had.

It's doubtful that the "heartfelt apology" Woods issued will be enough to erase what's already been done. Apologies aren't always enough in the world of PR. It takes genuine reformative action behind the words to pick up the pieces. Once we see that from Tiger, we'll see progress.