One, One Dollar, One Dollar Value Menu

McDonald's is slated to release it's new value menu in January. This value menu consist of breakfast items for only $1 each. Just when we thought McDonald's couldn't get any cheaper! Well, now we can eat breakfast for cheap too. The underlying reasoning behind this new, ultra-inexpensive breakfast menu is due to the ever-declining economy. McDonald's sales, overall, are dropping--not because of a lack of satisfaction with the food, but rather, because of the lack of money in the consumer's wallet.

The corporate executives at McDonald's took a small step for man, and a giant step for PR when they decided that it was time to implement a $1 breakfast menu. Instead of charging more for their meals in hopes that McDonald's enthusiasts will stay loyal and pay for an over-priced meal in hopes of rescuing from them from their current economic downward-slump, they significantly reduce their prices as a means of empathizing with the struggling American. Way to kill two birds with one stone, McDonalds. They are pulling themselves out of economic disparity while simultaneously doing the same for consumers. PR at its best, in my opinion. By implementing this new value menu, they are making themselves look great and still worth visiting to the consumers, while attaining even more consumer loyalty because the enhanced convenience. Why can't everything be a dollar these days?

http://finance.yahoo.com/news/McDonalds-to-roll-out-apf-1754945749.html?x=0